Ongoing
Ongoing
Ongoing
Team Project with Developers
Team Project with Developers
Team Project with Developers
End to End UX Design Process
End to End UX Design Process
End to End UX Design Process
Mobile Application
Mobile Application
Mobile Application
Solution
Solution
A dynamic, real-time map that connects users with events in their community
A dynamic, real-time map that connects users with events in their community
Live Map
Increases event attendance by up to 30%.
(Source: Event technology reports, 2022)
Helps form meaningful social connections.
Keeps people engaged with their
local community
Live Map
Increases event attendance by up to 30%.
(Source: Event technology reports, 2022)
Helps form meaningful social connections.
Keeps people engaged with their
local community
Live Map
Increases event attendance by up to 30%.
(Source: Event technology reports, 2022)
Helps form meaningful social connections.
Keeps people engaged with their
local community
Local Feed
Local posts about events and businesses can generate up to 50% more engagement than general posts
(Source: Social media analytics studies, 2022)
Helps strengthen local economies.
Encourages content creation and
social interaction.
Local Feed
Local posts about events and businesses can generate up to 50% more engagement than general posts
(Source: Social media analytics studies, 2022)
Helps strengthen local economies.
Encourages content creation and
social interaction.
Local Feed
Local posts about events and businesses can generate up to 50% more engagement than general posts
(Source: Social media analytics studies, 2022)
Helps strengthen local economies.
Encourages content creation and
social interaction.
Personal Events
People who connect through app-driven events are 60% more likely to maintain regular interaction, strengthening long-term relationships.
(Source: Community engagement surveys, 2023)
Strengthens long-term relationships.
Boosts group engagement with friends
and colleagues.
Personal Events
People who connect through app-driven events are 60% more likely to maintain regular interaction, strengthening long-term relationships.
(Source: Community engagement surveys, 2023)
Strengthens long-term relationships.
Boosts group engagement with friends
and colleagues.
Personal Events
People who connect through app-driven events are 60% more likely to maintain regular interaction, strengthening long-term relationships.
(Source: Community engagement surveys, 2023)
Strengthens long-term relationships.
Boosts group engagement with friends
and colleagues.
Competitive Analysis
Competitive Analysis
Why the Competition Falls Flat: The Power of a Live Map Feature
Why the Competition Falls Flat: The Power of a Live Map Feature
While platforms like Facebook, Eventbrite, and Google Maps offer event and business discovery, they lack a seamless, real-time GPS map that integrates local events, businesses, and personal connections. Their interfaces can be cluttered or too specialized, making community engagement harder. Venue can fill this gap by offering an intuitive, live map that connects users to their local community in real time.
While platforms like Facebook, Eventbrite, and Google Maps offer event and business discovery, they lack a seamless, real-time GPS map that integrates local events, businesses, and personal connections. Their interfaces can be cluttered or too specialized, making community engagement harder. Venue can fill this gap by offering an intuitive, live map that connects users to their local community in real time.
User Interviews
User Interviews
My interviewees were 3x more likely to engage with events in their community when using a live map
My interviewees were 3x more likely to engage with events in their community when using a live map
I conducted interviews with 7 individuals within my local community to gain some more insight on how they might discover events and businesses. I then organized my findings through Affinity mapping.
I conducted interviews with 7 individuals within my local community to gain some more insight on how they might discover events and businesses. I then organized my findings through Affinity mapping.
Research Questions
Research Questions
How do you currently discover local events in your area?
What challenges do you face when trying to find events near you?
How often do you visit local businesses based on recommendations or maps?
What features would make it easier for you to find and engage with businesses in your community?
How do you currently organize and invite people to personal events?
How do you currently discover local events in your area?
What challenges do you face when trying to find events near you?
How often do you visit local businesses based on recommendations or maps?
What features would make it easier for you to find and engage with businesses in your community?
How do you currently organize and invite people to personal events?
Major Themes
Major Themes
Theme 1: Event Discovery
Theme 1: Event Discovery
Users want more personalized event recommendations.
Users want more personalized event recommendations.
Location-based event discovery needs to be combined with filters for user interests.
Location-based event discovery needs to be combined with filters for user interests.
Some users struggle with finding smaller or niche events.
Some users struggle with finding smaller or niche events.
Theme 2: Business Engagement
Theme 2: Business Engagement
Users are interested in discovering businesses near them but want more detailed info (reviews, promotions).
Users are interested in discovering businesses near them but want more detailed info (reviews, promotions).
Including local business events and offers can increase engagement.
Including local business events and offers can increase engagement.
People are more likely to engage with businesses when others post about them online.
People are more likely to engage with businesses when others post about them online.
Theme 3: Personal Event Creation
Theme 3: Personal Event Creation
Users value quick and simple event creation.
Users value quick and simple event creation.
Integrating with social media or direct messaging for easy sharing and communication is important.
Integrating with social media or direct messaging for easy sharing and communication is important.
It can be difficult coordinating events with friends and keeping them updated.
It can be difficult coordinating events with friends and keeping them updated.
Testing & Improvements
Testing & Improvements
3 Main Improvements
3 Main Improvements
Grouping Events
Based on user feedback, prevents congestion of event pins so users don’t need to precisely zoom and scroll on the map.
Events in close proximity will group into one pin as users zoom out. When users tap on the pin group a scrolling feed pops up containing more details on each event.
Grouping Events
Based on user feedback, prevents congestion of event pins so users don’t need to precisely zoom and scroll on the map.
Events in close proximity will group into one pin as users zoom out. When users tap on the pin group a scrolling feed pops up containing more details on each event.
Grouping Events
Based on user feedback, prevents congestion of event pins so users don’t need to precisely zoom and scroll on the map.
Events in close proximity will group into one pin as users zoom out. When users tap on the pin group a scrolling feed pops up containing more details on each event.
Post as Group
Originally to post as a group users would have to navigate to their groups menu first
Per user feedback I eliminated that step by adding a “post as” dropdown to the general “New Event” menu that can be accessed anytime on the menu bar.
Post as Group
Originally to post as a group users would have to navigate to their groups menu first
Per user feedback I eliminated that step by adding a “post as” dropdown to the general “New Event” menu that can be accessed anytime on the menu bar.
Post as Group
Originally to post as a group users would have to navigate to their groups menu first
Per user feedback I eliminated that step by adding a “post as” dropdown to the general “New Event” menu that can be accessed anytime on the menu bar.
Event Preview
Added event previews per user feedback.
Originally clicking on a pin would open the event feed. The edition of a preview that takes up less screen space helped tie the user flow from the map to an event better.
Event Preview
Added event previews per user feedback.
Originally clicking on a pin would open the event feed. The edition of a preview that takes up less screen space helped tie the user flow from the map to an event better.
Event Preview
Added event previews per user feedback.
Originally clicking on a pin would open the event feed. The edition of a preview that takes up less screen space helped tie the user flow from the map to an event better.
Event Discovery
Event Discovery
Discover nearby events in the form of pins on a map. As you zoom out pins will group. When tapping on a group of pins a feed of event previews will pop up. Tapping on a preview will reveal more details about the event and a feed of comments.
Discover nearby events in the form of pins on a map. As you zoom out pins will group. When tapping on a group of pins a feed of event previews will pop up. Tapping on a preview will reveal more details about the event and a feed of comments.
Creating an Event
Creating an Event
Create events effortlessly! Click the New Event icon in the menu bar to get started. Name your event, add a brief description, set the start and end date & time, and upload a photo to represent it. Tag friends to invite them to join! Once the event is created, attendees can leave comments to help plan, coordinate, and spark discussions.
Social Feed
Stay connected and make every event more interactive! Share moments in real time by posting photos and media during events, sparking discussions, and keeping the conversation going. Easily share events with friends to get more people involved. This unique social experience keeps Venue more than just an event app—it helps users actively engage with their local community, turning events into lasting memories and connections.
